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Neo Group Bakery Pte. Ltd.

Neo Group Bakery Pte. Ltd. runs PrimaDeli, the Singapore bakery chain established in 1992 that describes itself as Singapore's first home-grown halal bakery franchise and the longest-running Singapore food franchise. The company is a subsidiary of Neo Group Limited, the Singapore catering group, and was incorporated in July 2024. In June 2025 Neo Group bought the PrimaDeli business operations from Prima Food, the food-manufacturing arm of flour supplier Prima Ltd, without acquiring any Prima Food shares; the outlets continue to trade under the PrimaDeli brand. PrimaDeli makes cakes, pastries, breads and other baked goods, from local bakes to Western ones. It is known for its pandan chiffon cake and freshly baked waffles, and its range also covers celebration and cartoon-character cakes, fruit flans, egg tarts, pies, buns, sugar rolls and party sets. Its website lists 22 outlets across Singapore in business, shopping and residential areas, and it offers franchise opportunities for the PrimaDeli format. The company says it aims to supply celebration cakes, staple breads and provisions for the food industry as well as retail customers. Its registered activities are the manufacture of bread, cakes and confectionery, including frozen bakery products, and the retail sale of bakery products. Address: 30B Quality Road, Singapore 618826. Email feedback@primadeli.com.sg.

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Location

Address
30B QUALITY ROAD #06-01/02, Singapore 618826

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