Prima Limited
Prima Limited (Prima Flour) is a Singapore flour miller, established in 1961 as one of Asia's pioneer flour mills and the founding business of Prima Group, a Singapore-headquartered food company whose products are sold in more than 40 markets. Prima Flour mills wheat at flour mills in Singapore, Sri Lanka and China, and makes wheat flour, bakery premixes, improvers, wheat bran and pollard. It offers more than 180 flour formulations in institutional and retail packs and can tailor-make flours and premixes to a customer's requirements, with an R&D team of about 40 food technologists, bakers and chefs helping customers with product development and quality improvement. Its professional range covers bread, French, wholegrain, cake, cooked noodle, raw noodle, 'yun tun' noodle, udon, Hong Kong bao, bao, roti prata, fried fritter and all-purpose flours, and Prima Power improvers. The retail PrimaFlour range has 13 flours, among them superior and artisan bread flour, plain flour, self-raising flour, top flour, cake flour, Hong Kong flour, semolina, chakki atta and wholegrain flours, plus six PrimaFlour premixes: tempura batter, doughnut, pancake, cookie, sponge cake and muffin mix. Retail packs are sold at supermarkets including Cold Storage and NTUC FairPrice, neighbourhood minimarts and baking ingredient shops. Institutional flour and premixes are sold in Singapore through its appointed distributors Haur Tar Company, Hock Chye Hin, Phoon Huat & Co, Seng Hong Co, Tan Hock Say and Thai Seng Long, and overseas through distributors in Brunei, Indonesia (Batam), Cambodia, Hong Kong, Malaysia and Thailand. Prima Group's other brands include iBake frozen dough, Deli Waffle and Prima Taste. Head office: 201 Keppel Road, Level 5 Office Block, Singapore 099419. Phone +65 6277 7752; fax +65 6277 6881; email sales.primaflour@prima.com.sg.
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48 products listed
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- Artisan Bread FlourThis artisan flour produces great aroma and flavoured artisan bread that has a crispy yet tender crust. Best used for all artisan-style bread (sourdough, French, Italian style bread, pizza and enriched bread), croissants, Danish pastries and puff pastry products. Product Features: Unbleached Flour No chemical additives added Made with superior quality flour Great aroma and flavoured artisan bread Produces crispy yet tender crustAsk about this
- Bread FlourBread flour is a high-protein flour, typically containing 12 to 14% of protein, that provides structure to baked goods. A higher protein content results in a dough that has more gluten, which is the key to elasticity for a chewier and airier texture. While bread flour typically requires more kneading to create a strong gluten structure, the end result is going to be worth your effort! Our unbleached bread flour with 13.1% of protein content is perfect for all varieties of bread and buns, as well as other flour-based products, delivering consistent results.Ask about this
- Cake FlourA flour with an excellent tolerance to a high amount of butter and sugar. Best used for sponge cakes and very rich cakes like pound cakes.Ask about this
- Chakki Atta FlourBest for atta roti, chapati and poori.Ask about this
- Cookie MixPrima Cookie Mix’s duo usage for crispy and soft cookies allows you to bake cookies suitable for everyone’s taste! Suitable as a base for different flavours of cookies as well.Ask about this
- Doughnut MixDoughnut Mix is made with high-quality ingredients plus yeast, giving you doughnuts with a soft smooth texture. This premix will be a very good base for making chocolate and nut doughnuts, fondant doughnuts and doughnuts with fillings.Ask about this
- Hong Kong FlourThis super soft flour is best for making Hong Kong type steamed buns (bao), Dumpling Skin, Japanese Cotton Cheese Cake, steam cake, Kuih Bahulu, Malay/Nonya Kueh, waffles and others where a specially soft and light texture is required.Ask about this
- Little Shepherd BrandStandard Grade Flour Best used for French loaves and buns Outstanding Features: Good volume Attractive golder crust colour Fine and soft crumb texture Good dough handling propertiesAsk about this
- Muffin MixPrima Muffin Mix is made with high-quality low ash flour. The soft and moist texture of the batter coupled with the pleasant vanilla flavour allows you to create extremely delicious and rich treats!Ask about this
- Pancake MixMade with high-quality low ash flour, Prima Pancake mix allows you to create the tastiest pancakes without having to break a sweat! The batter created from our flour mix has a pleasant vanilla flavour and is everything you need to achieve soft and fluffy pancakes that will surely be a delightful treat to enjoy. Try your favourite Pancake Mix recipes with our flour mix today!Ask about this
- Plain Flour (ALL-PURPOSE FLOUR)Prima Plain Flour is an all-purpose flour suitable for use in most baking recipes and also for cooking. It is a middle-gluten flour that falls between the spectrums of bread and cake flour, making it ideal for a variety of tasks. This all-purpose flour is best used for cakes, pancakes, pastries and batter or take it up a notch with Oriental specialities like Chinese dumplings and dough fritters or even roti prata.Ask about this
- Plain Flour PlusThis all-purpose flour blend with the addition of PrimaFlour Superfine Wholegrain Flour is best for making cakes, pastries, noodles and other flour-based products like pizza, pancake and roti prata.Ask about this
- Prima Building BrandSuperior Grade Flour Best used for European classical bread and buns Outstanding Features: Excellent mixing tolerance Large volume Fine and smooth crumb texture Excellent aroma and eating qualityAsk about this
- Prima Chopsticks BrandPremium Grade Flour Best used for local type ‘yun tun’ noodles and ‘yun tun’ skin Outstanding Features: Good dough extensibility Good sheeting ability Good biting quality Smooth and elastic ‘yun tun’Ask about this
- Prima Clover BrandPremium Grade Flour Best used for local open top bread and buns Outstanding Features: Good mixing tolerance Good volume Fine texture Excellent aroma and eating qualityAsk about this
- Prima Crystal BrandSuperior Grade Flour Best used for noodles especially Japanese udon Outstanding Features: Clear pale yellow udon noodle Good dough extensibility Glossy with an elastic, chewy and smooth texture Easy handling with noodle machineryAsk about this
- Prima Fairy BrandSuperior Grade Flour Best used for Hong Kong type steamed buns (bao) Outstanding Features: Fine soft flour with easy dough handling properties Snow white steamed buns (bao) that open up nicely Soft and fluffy texture for delicate mouthfeelAsk about this
- Prima Farm Brand – Coarse Wholegrain Flour (RC)Best used for wholegrain bread & buns Outstanding Features: Milled directly from whole wheat Excellent source of fibre Good volume and fine texture for wholegrain bread and buns Good aroma and eating qualityAsk about this
- Prima Farm Brand – Fine Wholegrain Flour (RF)Best used for fine-grain wholegrain bread & buns Outstanding Features: Fine granulation of wholegrain High water absorption Excellent mouthfeel Natural wholegrain aromaAsk about this
- Prima Farm Brand – Superfine Wholegrain Flour (SF)Best used for extremely fine-grain wholegrain bread, noodles and other flour-based products Outstanding Features: Superfine granulation of wholegrain Excellent source of fibre Good aroma and eating qualityAsk about this
- Prima Featherlight BrandSuperior Grade Flour Best used for light and fluffy cakes Outstanding Features: Light and fluffy cakes Fine crumb structure Attractive bright crumb colourAsk about this
- Prima Fir Tree BrandStandard Grade Flour Best used for sandwich bread and buns Outstanding Features: Good volume Attractive golden crust colour Fine and soft crumb texture Good dough handling propertiesAsk about this
- Prima Five Star BrandMedium Protein Standard Flour General-purpose flour Outstanding Features: Crispier and softer texture for pastries, pies and cookies Good volume and texture for butter cakeAsk about this
- Prima Flame BrandPremium Grade Flour Best used for cooked noodles Outstanding Features: Bright yellow colour noodles Smooth and firm noodles Good biting quanlityAsk about this
- Prima High Rise BrandSuperior Grade Chlorinated Flour Best used for moist rich cakes Outstanding Features: High absorption of sugar, fats and liquid in rich cake formulations Good cake texture Excellent mouthfeel Moist eating qualityAsk about this
- Prima Ikan Terbang BrandPremium Grade Flour Best used for roti prata Outstanding Features: Good protein quality Good extensibility Can be used for making other products eg. cakes, puff pastries, pizza dough and Oriental products, etcAsk about this
- Prima Ivory BrandPremium Grade Flour Best used for local type steamed buns (bao) Outstanding Features: High dough handling tolerance Good dough extensibility Yields whiter steamed buns (bao) Soft texture steamed buns (bao), thus enhancing eating sensationAsk about this
- Prima Motorcycle BrandLow Protein Economy Flour General-Purpose Flour Outstanding Features: Good volume Soft texture for cakes Light and crispy texture for Oriental pastries Good eating qualityAsk about this
- Prima Necklace BrandStandard Grade Flour Best used for cooked noodles Outstanding Features: Smooth and attractive noodle appearance Good eating qualityAsk about this
- Prima Olympic BrandPremium Grade Flour Best used for raw noodles Outstanding Features: Firm and elastic noodles Superior biting quality Attractive yellow colour noodlesAsk about this
- Prima Pharaoh BrandSuperior Grade Flour Best used for soft & white bread and sweet buns Outstanding Features Golden brown soft crust Soft crumb High absorption of water and bread rises instantly after pressing Good tolerance Good volumeAsk about this
- Prima Prima BrandStandard Grade Flour Best used for cakes Outstanding Features: Cakes with good volume Uniform crumb and fine grain texture Smooth and fine mouthfeelAsk about this
- Prima Rainbow BrandStandard Grade Chlorinated Flour Best used for chiffon cakes Outstanding Features: Uniform crumb and silky texture Optimum volume High water absorptionAsk about this
- Prima Red Dragon BrandSuperior Grade Flour Best used for Hong Kong type ‘yun tun’ noodles Outstanding Features: Good elasticity Excellent biting qualityAsk about this
- Prima Red Ivory BrandPremium Grade Flour Best used for machine produced local type steamed buns (bao) Outstanding Features: Good colour to make whiter steamed buns (bao) Excellent texture and eating quality Excellent handling toleranceAsk about this
- Prima Spur BrandPremium Grade Flour Best used for Taiwan dough fritter (you tiao) Outstanding Features: Very extensible dough Good volume for frying Crispy crustAsk about this
- Prima Super BrandSuperior Grade Flour Best used for fine & silky Japanese type buns and sandwiches Outstanding Features: Crumb texture is fine, silky, soft and whiteAsk about this
- Prima Tokyo Tower BrandBest used for soft European buns, Danish dough or any extensible dough. Outstanding Features: Great aroma Good volume Good mixing tolerance Good dough handling propertiesAsk about this
- Prima Tower BrandTower Brand wheat flour is specially milled from selected French wheat Best used for premium French bread Outstanding Features: Great aroma and flavour Crispy yet tender crust More porous crumb structure Excellent flour to be used for French bread and pastriesAsk about this
- Prima triple fork brandPremium Grade Flour Best used for cooked noodles Outstanding Features: Attractive bright yellow colour noodles Smooth and firm noodles Good biting quality Good standing quality noodlesAsk about this
- Self Raising FlourContains leavening agents, best used for baking cakes and cookies. Excellent as a batter for frying chicken, fish, prawns and banana fritters.Ask about this
- SemolinaBest for making sugee cakes, cookies, pudding and soup as well as baby weaning food.Ask about this
- Sponge Cake MixUse Prima Sponge Cake Mix to create a base that boasts a soft, moist, fluffy texture with a fresh creamy fragrance. Extremely easy to mix, it is suitable to make sponge cakes, swiss rolls and cupcakes.Ask about this
- Superfine Wholegrain FlourA flour milled directly from whole wheat grain for the health conscious. Best used wholemeal/wholegrain bread, cookies, steamed buns and noodles.Ask about this
- Superior Bread FlourThis superior quality high-protein (gluten) bread flour provides an extra fine, soft and silky texture, best used for making white bread, Japanese bread (including using Tangzhong and Straight Dough methods) and sweet buns. Product Features: Unbleached Flour No chemical additives added Low ash flour Made with superior quality high protein flour Extra fine, soft and silky textureAsk about this
- Tempura Batter MixBringing you the taste of Japan, Tempura Batter Mix provides an easy way to make tempura. Seafood and vegetables dipped in this smooth, creamy batter will have a fluffy, light and fragrant coating that retains its crispness when served.Ask about this
- Top FlourExtra fine quality flour, best used for baking very fine cakes, crepes, doughnuts and butter cookies.Ask about this
- Wholegrain FlourHigh protein high fibre flour specially milled for the health conscious. Just mix equal quantities of Prima’s Wholegrain & Bread Flour to make delicious and nutritious wholemeal/wholegrain bread, buns and cookies.Ask about this
What they carry
Ordering and business details
Location
- Address
- 201 Keppel Road Level 5 Office Block, Singapore 099419
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